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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

• Sales Rank: #222529 in Books
• Published on: 2016-11-28
• Original language: English
• Dimensions: 9.21" h x .94" w x 6.14" l, .0 pounds
• Binding: Paperback
• 464 pages

Review
"Comprehensive, contextualized and current. Does a great job of balancing solid overview with specific, insightful case examples. An essential addition to any marketer's bookshelf." (Dr Agnes Nairn, Dean, Hult International Business School)

""[A] fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment."" (Midwest Book Review, The Business Shelf (about a previous edition))

"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer (about a previous edition))

"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." (Amazon reviewer (about a previous edition))

"This is a great handbook to the world of digital marketing, a world that can seem quite overwhelming at times, especially with the speed of change. A practical guide, it makes a great case for the importance of digital marketing in any marketer's toolbox. Updated to include some of the latest challenges in digital marketing, what I like most is that it remains people-centric, to help ensure that any digital marketing activities you undertake have a fair chance of success." (Tara Beard-Knowland, Senior Director at Ipsos Connect)

"A no-nonsense, clearly written book which you can dip in and dip out of depending on your digital needs. Excellent to see that the 'human side of digital' has a clear presence throughout." (Dr Sarah WARNES SFHEA, Senior Teaching Fellow, UCL School of Management)

"Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field." (Carol Stuckey, Executive Director, Strategic Growth Initiatives, Harvard University Division of Continuing Education)

About the Author

Damian Ryan is author of Understanding Digital Marketing, the bestselling academic book which is required reading by more than 100 universities and colleges including Harvard University and the Chartered Institute of Marketing. He is also author of The Best Digital Marketing Campaigns in the World and Understanding Social Media.

Damian is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. Damian is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector.

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0 of 0 people found the following review helpful.
A book like this seeks to help the reader both understand digital ...
By Autamme_dot_com
Digital marketing does not stand still and neither should the underlying marketing strategies that hopefully engage and attract the digital generation of those you want to be customers.

A book like this seeks to help the reader both understand digital marketing and develop some marketing strategies that work within the digital realm. Touching on matters such as social media, SEO, mobile marketing, affiliate marketing and customer engagement, the reader is given a good, basic grounding on the basics. Of course, for the more-experienced a lot of this may be unnecessary, yet in a rapidly changing, diverse and global world it may be possible that even the most-experienced has missed a particular activity, hint, tip or more. A quick perusal of the book, for them, may refresh parts of the brain that other books cannot reach!

Something must work for the author, with this book being now in its fourth edition. Certainly, it is an attractive, accessible and informative guide with a great affordable price tag to match. It is a massive book that surely will have something for everybody; its small chapters make it appear less daunting and let you dig deep into a specific issue or concern before possibly broadening your search for additional information elsewhere. The brief case studies also added welcome, external colour and knowledge to the mix.

What is there not to like? Even if you have enjoyed a previous edition, it may be worth taking a look at this as a lot can change in a very short time.

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• Sales Rank: #5699170 in Books
• Published on: 2007-11-22
• Original language: English
• Number of items: 1
• Dimensions: 4.40" h x .90" w x 7.20" l, .82 pounds
• Binding: Flexibound
• 392 pages

About the Author
Bob Mash is Associate Professor in Family Medicine and Primary care at Stellenbosch University, South Africa.

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0 of 0 people found the following review helpful.
Excellent book, very good condition.
By Milan Roemer
Very good written, encompassing all fields of GP relevant topics, not too specific for Southern Africa and perfect for Australian GP/IMG to get a big picture. And more important, with 376 pages short enough to read it completely and not just as a reference.
Who has time and mood to read 1500 pages ? This version of 2007 is quite up to date with todays principles to treat.
Combination with an older version of Murtaghs General Practice is recommended.
The book itself is , as promised, in very good condition. Even with a postage as high as the book itself to Australia this is the cheapest method to purchase a high quality medical book.

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The global icon shares his secrets of success and exciting plans for the future.

Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.

Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.

In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving.

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Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.

• Sales Rank: #218100 in Books
• Brand: Brand: Virgin
• Published on: 2010-01-22
• Released on: 2010-01-22
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x .50" w x 5.25" l, .42 pounds
• Binding: Paperback
• 240 pages

Features

• Used Book in Good Condition

About the Author
SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.

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16 of 18 people found the following review helpful.
Great motivator
By Jeffrey Thomas Skrob
I would suggest to read "Losing my virginity" first so you get a better understanding of Branson's life. I did it the other way unfortunately. During his book he will tell various stories about his life that affected his way of thinking. It's a good motivation book for anyone considering his/her own business. The most important lesson (aside other great ones) that I took with me: Do it for fun - not for money! And he is damn right.

I strongly recommend this book even if you do not open your own business.

1 of 1 people found the following review helpful.
Enjoyable Mix of Life and Lessons
By David Markov
This is an enjoyable light read. While he covers his life and his lessons learned, I enjoyed catching his attitude--one of bringing fun to business. I'm on my second reading of it now--so that says something.

2 of 3 people found the following review helpful.
Very Interesting Book!
By Savo Heleta
This is a very interesting and informative book. Richard Branson is not trying to sell anything; he's just explaining how he came to be what he is today.

Branson is completelly right that people must have fun with whatever they do. Otherwise, they will become miserable robots regreting missed opportunities one day.

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• Sales Rank: #6301205 in Books
• Brand: Brand: Routledge
• Published on: 2007-05-27
• Released on: 2009-01-30
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .93" w x 8.50" l, 1.27 pounds
• Binding: Paperback
• 412 pages

Features

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Established in the wake of the Indo-Pakistani War of 1947-8 by the Australian army officer Major-General Walter Cawthorne, then Deputy Chief of Staff in the Pakistan Army, Pakistan's Inter-Services Intelligence (ISI) for years remained an under-developed and obscure agency. In 1979, the organisation's growing importance was felt during the Soviet war in Afghanistan , as it worked hand in glove with the CIA to support the mujahideen resistance, but its activities received little coverage in news media.

Since that time, the ISI has projected its influence across the region in 1988 its involvement in Indian Kashmir came under increasing scrutiny, and by 1995 its mentoring of what became the Afghan Taliban was well attested. But it was the organisation's alleged links with Al Qaeda and the discovery of Osama bin Laden in Abbottabad, at the heart of Pakistan's military zone, that really threw it under the spotlight. These controversies and many more have dogged the ISI, including its role in Pakistan's testing of a nuclear weapon in 1998 and its links with A.Q. Khan.

Offering fresh insights into the ISI as a domestic and international actor based on intimate knowledge of its inner workings and key individuals, this startlingly original book uncovers the hitherto shady world of Pakistan's secret service.

• Sales Rank: #572636 in Books
• Published on: 2016-11-15
• Original language: English
• Number of items: 1
• Dimensions: 5.80" h x 1.00" w x 8.80" l, 1.13 pounds
• Binding: Hardcover
• 320 pages

Review

'An excellent account of the ISI's development and history which is especially helpful on its early years. This book will be an important addition to both Pakistan studies and to intelligence studies.' -- Bruce Riedel, Brookings Institution Intelligence Project, and author of Deadly Embrace: Pakistan, America, and the Future of the Global Jihad

About the Author

Dr Hein G. Kiessling is a political scientist and historian (PhD, Ludwig Maximilian University) who lived from 1989 to 2002 in Pakistan, including four years in Quetta and nine in Islamabad, during which he forged close contacts among Pakistan's political, military and intelligence elites. In 2002 he was awarded the Order of Merit of the Federal Republic of Germany.

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[L559.Ebook] Free Ebook Warship Pictorial No. 36 - Kriegsmarine Scharnhorst, by Steve Wiper

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Warship Pictorial 36 - Kriegsmarine Scharnhorst by Steve Wiper Publisher : Classic Warships Available : June 2011 ISBN : 978-0-9823583-7-5 This book in the Warship Pictorial series covers the battleship ROMA, from her construction, through to her demise during the Second World War, in photographs. Also, this is one of very few books that covers the history of this battleship of the WWII German Navy in the English language. As with all books from Classic Warships Publishing, this book is a photographic history of this warship, with many photos only previously published in Germany. Photo reproduction is of a high quality and numerous. If you are interested in this type of warship and her history, then this book is the best you can purchase at any price. No other book provides as many photographs of the SCHARNHORST as this book does. WP36 contains 106 B&W photos, 3 color illustrations and 8 color photos within the 72 pages.

• Sales Rank: #1275061 in Books
• Published on: 2011
• Binding: Paperback
• 72 pages

Most helpful customer reviews

3 of 4 people found the following review helpful.
Good Book.
By W. M. VANLEEUWEN
I recieved this book from the modelers club I belong to and at first I just put it on the shelf with the other books I have but I took it down the other night and started looking through it and was impressed. It actually is very informative book. I was surprisd by the history time line on the ship itself. There are tons of pictures including a few colored one so you get a pretty good idea of what the ship was like and the colors they used. There were a few B/W pictures that were fuzzy but the author expained them to my satisfaction anyway. I didn't plan on getting into any Azis Power type ships but when I actually started reading this book I found myself wanting to build this ship so I bought the model and will try it out. If you are interested in the WWII German Naval History outside the usual ships; ie; Bismark. You will find this very interesting and informative.

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[Z943.Ebook] Get Free Ebook Grob's Basic Electronics: Fundamentals of DC and AC Circuits with Simulations CD, by Mitchel Schultz

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Grob’s Basic Electronics: Fundamentals of DC/AC Circuits is written for the beginning student pursuing a degree in electronics technology. In covering the fundamentals of electricity and electronics, this text focuses on essential topics for the technician and the all-important development of troubleshooting skills.

This highly practical approach combines clear, carefully-laid-out explanations of key topics with worked-out examples and problems to solve. Review problems that follow each section reinforce material just completed making this a very student-friendly text. It provides the student with complete, comprehensive coverage of all of the fundamental concepts of DC and AC circuit theory.

This first edition combines the tried and true Grob’s Basic Electronics with more specific study in DC/AC Circuitry. For the first time, instructors can choose between Grob’s Basic Electronics 10th edition, with its additional coverage of devices or this new, concise Fundamentals of DC/AC Circuits. The focus on absolutely essential knowledge for technicians, including troubleshooting failed circuitry, keeps this book completely practical.

• Sales Rank: #895772 in Books
• Brand: Example Product Brand
• Published on: 2006-04-13
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 11.20" h x 1.42" w x 8.80" l, 5.14 pounds
• Binding: Hardcover
• 850 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Done.
By Sean Jacobs
Starters book to the beginnings of electricity. Math is required to understand the ways of current and circuitry. If you are interested in advancing your knowledge upon circuit boards, this is a legit buy, I suppose.

0 of 0 people found the following review helpful.
used but it's good book.
By Glen Tj
i like this. this is work for me. i understand with that. it's exactly for me and college or university or school too.

0 of 0 people found the following review helpful.
Great book.
By highonrope
This book goes into great detail I about the insurance and outs of electronics and electric theory.

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[X786.Ebook] Download Ebook Think Like a Chef, by Tom Colicchio

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With Think Like a Chef, Tom Colicchio has created a new kind of cookbook. Rather than list a series of restaurant recipes, he uses simple steps to deconstruct a chef's creative process, making it easily available to any home cook.

He starts with techniques: What's roasting, for example, and how do you do it in the oven or on top of the stove? He also gets you comfortable with braising, sautéing, and making stocks and sauces. Next he introduces simple "ingredients" -- roasted tomatoes, say, or braised artichokes -- and tells you how to use them in a variety of ways. So those easy roasted tomatoes may be turned into anything from a vinaigrette to a caramelized tomato tart, with many delicious options in between.

In a section called Trilogies, Tom takes three ingredients and puts them together to make one dish that's quick and other dishes that are increasingly more involved. As Tom says, "Juxtaposed in interesting ways, these ingredients prove that the whole can be greater than the sum of their parts," and you'll agree once you've tasted the Ragout of Asparagus, Morels, and Ramps or the Baked Free-Form "Ravioli" -- both dishes made with the same trilogy of ingredients.

The final section of the books offers simple recipes for components -- from zucchini with lemon thyme to roasted endive with whole spices to boulangerie potatoes -- that can be used in endless combinations.

Written in Tom's warm and friendly voice and illustrated with glorious photographs of finished dishes, Think Like a Chef will bring out the master chef in all of us.

• Sales Rank: #65459 in Books
• Brand: imusti
• Published on: 2007-11-13
• Released on: 2007-11-13
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .61" w x 7.48" l, 1.91 pounds
• Binding: Paperback
• 272 pages

Features

• Clarkson Potter Publishers

Amazon.com Review
Cookbooks by chefs can be daunting. They're apt to include tricky restaurant recipes, or, alternately, watered-down "translations." Tom Colicchio, chef at Manhattan's top-rated Gramercy Tavern, has a better way. Think like a chef, he advises, and you tap into food preparation creativity--the ability to forgo recipes, when you wish, for spontaneous kitchen invention. In a series of innovative chapters that explore cooking fundamentals, culinary themes and variations, and "plug-in" component preparations, Colicchio provides a cooking "anatomy" for gaining kitchen mastery. The book's 100-plus recipes are offered not as ends in themselves (though they stand as delicious examples of Colicchio's simple yet sophisticated style), but as illustrative keys to the culinary processes.

How does it work? Beginning with a chapter that reviews basic cooking techniques, and includes exemplary stock- and sauce-making formulas, the book then presents a series of "studies," building-block recipes like Roasted Tomatoes, followed by simple-to-sophisticated variations, such as Roasted-Tomato Risotto. A chapter called "Trilogies" explores clusters of three-ingredient recipes--duck, root vegetables, and apples is one ingredient grouping--that show how various techniques, applied to the same ingredients, yield various exciting dishes. "Component Cooking," which focuses on vegetables (Colicchio's major source of inspiration), provides recipes like Corn and Potato Pancakes to be used for assembling a "plate." Concluding the book is "Favorites," a selection of Colicchio's specialties that range from My Favorite Chicken Soup to Poached Foie Gras, a taste bonus that also stimulates the cooking imagination. Illustrated with more than 100 color photos, and including a wide range of tips, Think Like a Chef succeeds at helping readers see through a chef's eyes--and in so doing to visualize cooking with fresh insight. --Arthur Boehm

From Publishers Weekly
Unlike many chef-authors, Colicchio (chef at Gramercy Tavern) does not offer modified restaurant recipes for the home cook. Instead, he sets out to inspire readers to think like trained chefs: to riff on ingredients and techniques rather than always follow recipes to the last letter. Indeed, the recipes Colicchio includes serve as creative fodder rather than authoritarian instructions. He begins with techniques ("Get these [roasting, braising, blanching, sweating, stock making and sauce making] down, and you've mastered the most fundamental tools to creating great recipes"). The chapter on sauce making includes excellent basic instructions that can be used for variations such as Apple Cider Sauce and Lemon-Rosemary Vinaigrette. He is the first to admit that his approach is unusual, but it works beautifully, and dishes such as Artichoke and Tomato Gratin and Root Vegetable Soup with Apples and Duck Ham not only illustrate the author's premise effectively, but also sound delicious. Colicchio has a natural voiceAthere's no foodie pretentiousness here at all, and his book is as straightforward, yet inventive, as the food he serves. (Nov.)
Copyright 2000 Reed Business Information, Inc.

Review
"In Think Like a Chef, Tom has opened the door to his culinary process and explained--in straight terms--how his very personal style is actually based on a simple logic that can be employed successfully by anyone who simply loves great food."        
--Danny Meyer

Most helpful customer reviews

7 of 7 people found the following review helpful.
Very shallow insight into Colicchio's thought process
By A. Miller
A nice book with some basic recipes and technique explanations. But that's exactly the type of content that Wikipedia and Youtube are excellent at delivering. Colicchio spends a lot of pages telling his personal story in the preface and introduction sections and gets us excited to understand how Colicchio combines ingredients and cooking techniques. The actual content is disappointingly shallow in this regard.

Take for instance the braising chapter. There is a long exhortation of the beauty of braising, followed by a short explanation of the actual process. We are told that it's basically cooking something in liquid that surrounds but not covers the ingredient. Then a mouth-watering recipe of braised pork belly follows. But there are so many more steps than just cooking it in liquid! The recipe tells us to score the skin, but doesn't explain why (crispiness). The pork is to be braised for an hour, and another cup of stock is to be added. Why, we are never told. A cup of stock might work very differently depending on the shape of the pan being used. An explanation like "add more stock so liquid comes up halfway pork belly because xyz" is way more informative and gives us the knowledge to apply concepts to another ingredient. Colicchio maintains throughout the book that the goal is to free us from following recipes and cooking times strictly through an understanding of his thinking process, but the actual recipes themselves encourage us to follow recipes and cooking times strictly. Come on. Later in the Component Cooking section there is a treatment on ramps which starts out with pickling. Wait, isn't this a technique that was totally ignored in the Techniques chapter?

If you would like basic cooking techniques, Youtube it or buy Alton Brown's book. If you want some Colicchio recipes, get this book. If you're looking for deep insight into his thought process, that content doesn't exist yet.

3 of 3 people found the following review helpful.
Think Like A Cookbook Writer
By G. Haegele
The recipe for fresh bacon (braised pork belly) and the brown chicken stock it calls for justifies the existence of this book. The pork belly emerges from the oven looking and tasting dreamy.

His comments about vegetables are sagacious. His simple technique has completely changed my thinking of how a vegetable should taste and how to get it there.

Little else in this book is compelling. It does not delve deeply into Mr. Colicchio's philosophy on food. (Yes, use what's in season. Brown first on the stovetop then roast at lower temps. Let the meat rest. Good advise: far from a philosophy.)

A few of the recipes don't work. At least not for the home cook. I seriously doubt that Mr. Colicchio ever cored, blanched and separated the leaves from enough brussel sprouts himself to make a meal--he had his prep cooks do it. (And they hate him for it.) But I did and I don't advise you try it at home. It is just not worth the effort. Likewise the artichoke recipe may well work in a restaurant kitchen, but its a huge waste of time at home. The problem seems to be that the book was not written with the home kitchen in mind and could not have been tested before hitting the press.

Though I am disappointed I'm cooking that braised pork belly for company again this weekend! And I will still play around with other recipes. I'm sure there are more hits in there, just not the treasure trove I expected.

3 of 3 people found the following review helpful.
Just what an aspiring chef needs.
By T. Kanjo
i use recipes for one reason only. To get an idea of what goes well with what, an idea of the proportions and then throw them away. Explains why I cannot bake a cookie! This book is exactly what I am looking for. Chef Colicchio explains the how and why of cooking techniques so you can create your own meals. I have been practicing on my neighbors and have made more progress in my cooking in the last 3 months than I have in 3 years. For those who need more direction, there are some great recipes in here, but I find this an invaluable resource in my kitchen. I also purchased the Top Chef book How to Cook Like a TopChef but find it disappointing.

If you are interested in learning how to cook, not what to cook, this is the book for you. The book covers techniques, how to buy ingredients, encourages experimentation, and provides a foundation from which many delicious meals will sprout. Take the advice of the author and go to a local market and buy what looks good. I have been doing this without any idea of what I was going to end up with and have yet to be disappointed. You will learn how to roast, braise, and blanch. He covers the basics of making sauces, vinegarettes, stock, roasted tomatoes and so on. Once you study this book, you will no longer need another cookbook. All you will need is some idea of what ingredients you want to eat and will have the ability to create incredible meals with sound techniques.

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Think Like a Chef, by Tom Colicchio PDF

Think Like a Chef, by Tom Colicchio PDF

Think Like a Chef, by Tom Colicchio PDF

Think Like a Chef, by Tom Colicchio PDF