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Le management des entreprises par les schémas (French Edition), by Patrick Vard
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Le management des entreprises par les schémas
Conçu comme un outil de révision, cet ouvrage présente les principaux concepts à connaître pour l’épreuve de Management des Entreprises de nombreux BTS Tertiaires (Assistant de Gestion, Assistant Manager, Commerce International, Communication, Comptabilité et Gestion des Organisations, Management des Unités Commerciales, Négociation et Relation Client, Transport et Prestations Logistiques).
Sa présentation innovante sous la forme de 30 schémas clairs et concis facilite la compréhension, la mémorisation et la structuration des idées.
Le public visé
Cet ouvrage est principalement destiné aux étudiants ou apprentis en BTS Tertiaires préparant l’épreuve de Management des Entreprises. A cet égard, il reprend les thèmes et chapitres tels qu’ils ont été définis dans les documents officiels.
Néanmoins par la richesse de son propos, il peut convenir aux étudiants de nombreuses formations universitaires abordant le management des entreprises ainsi qu’à ceux d’écoles de commerce, de communication ou de management.
- Published on: 2014-04-22
- Original language: French
- Dimensions: 11.00" h x .12" w x 8.50" l,
- Binding: Paperback
- 50 pages
About the Author
Docteur en sciences de gestion, Patrick VARD enseigne l’économie et le management des entreprises depuis de nombreuses années au sein d’un CFA et à l’Université d’Orléans.
Patrick VARD est également l’auteur de « L’économie par les schémas » chez le même éditeur.
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